If you’ve somehow missed the K-beauty wave, it’s time to catch up or miss out. Known for their glowing, glass-like complexions, Korean brands are lightyears ahead when it comes to formulas that actually deliver results without costing a fortune.
One brand we’re totally obsessed with right now is Beauty of Joseon.
Everything about the brand screams luxury, but the prices are seriously reasonable, we’re talkin’ around €20 for products that feel way more spenny.
Ones that we have personally been loving at the moment are their Glow Serum Propolis + Niacinamide (€15.29) and their Dynasty Cream (€22.09) which are both available now from Boots

If you’ve been thinking about upping your skincare game, start here. Beauty of Joseon might just make you rethink everything you thought you knew about skincare.


